Free Specialized Equipment

From February 1st through to April 30th spend £1,000 or more on a 2010 Specialized bicycle* and receive 10% of its value in free Specialized equipment with M. Steel Cycles.

Cycling should be a way of life and we want to ensure consumers get rewarded for riding a Specialized bike.

So whatever you’re after, whether you’re looking to upgrade, expand your cycling skills or you’re simply looking to get into the season in style, Specialized have the right bike for you and FREE* equipment to go with it!

From February 1st through to April 30th spend over £1000 on a 2010 Specialized bicycle* and you will receive 10% of its value in free Specialized equipment.

If you want to test ride before your buy, ask M. Steel Cycles about their demo bike availability.

*Offer valid on selected bikes. See terms and conditions for more information.

TERMS & CONDITIONS

1. Employees (as well as agents and their immediate family members) of Specialized, its subsidiaries, affiliates, or its dealers are not eligible.
2. Specialized Spring Reward (”The Offer”) runs from February 1st until midnight GMT 30th April 2010.
3. The offer is only valid in store, at participating Specialized Dealers.
4. For the offer to be valid the consumers must purchase one of the 2010 Specialized bikes over £999.99
5. The offer is valid on Specialized bikes over £999.99 but excludes S-Works models of bikes  and frames for men and women.
6. The Reward is free Specialized equipment or apparel up to 10% of the value of the bike purchased.
7. This offer is not valid with any other discount and /or offer.
8. The offer is as stated and no cash alternative will be offered.
9. Should the value of the Specialized equipment be less than the stated 10% of the value of the bike purchased, no cash refund will be available.
10. Specialized reserves the right to withdraw, amend or suspend this offer at any time.
11. By buying into this offer, consumers agree to be bound by these terms and conditions.
12. Promoter: Specialized UK Ltd, 29 Barwell Business Park, Leatherhead Road, Chessington, Surrey KT9 2NY.

Our January sale is continuining until 31st January 2010 so there is still time to grab a great bargain!

Great Savings:

• Cateye EL600 RC Lights £50.00 reduced from £74.99
• Cateye EL610 RC Lights £65.00 reduced from £100.00
• All Bontrager Tyres 50% off
• All Clothing at least 20% off
• 54cm S-Works Tarmac SL2 with Dura Ace 10sp Group and Mavic Carbon Cosmic Wheels ex demo now only £3,000 reduced from £5,500

Our January sale starts at 09:00am on Saturday 2nd January 2010.

• A minimum of 15% discount on all bikes and accessories not already discounted
• 3 for 2 offer available on clothing and accessories not already discounted.  Choose three items and receive the lowest priced item completely FREE!
• Special Bargain Room for those extra special sale items at extra silly prices

Our December 2009 Newsletter has been published containing all the latest news and special offers.

Read the newsletter>>

Hello again, welcome to another edition of Waughy’s Word!

You may remember a short while ago I mentioned that, along with three friends, I had planned to cycle the Coast to Coast route.  I am always keen to prove that, as a cycling shop, we practise what we preach.  We aren’t just a bike shop – we are riders too. The Coast to Coast route is 136 miles long, from Cumbria to Sunderland, and usually takes three days to complete.  In a moment of madness, one of my oldest friends and I decided to do it over the course of one day!  Once the plan had come to fruition, his son and nephew opted to come along for the ride.

Our team consisted of me, John Atkinson, who I have been friends with for 30 plus years, his son Andrew and nephew Jonathan.  Both of the younger lads were new to cycling, so this would be an even bigger challenge for them!
On Saturday 18th July, the day after a torrential downpour, we set off in a private bus to Workington. We left mid afternoon, and arrived at 7pm due to the adverse weather conditions.  After a supper of pasta (and just a few ales!), we went to bed relatively early.

We rose at 6am ready to leave at 7am.  Fortunately, it was dry with a roaring tailwind! The main problems we encountered were punctures- we had ten along the way! However, we were able to stop at Keswick where a friend, who owns a bike shop, was able to help with our tyres.
The team cracked on until 1pm when we stopped for lunch at the Hartside Top cafe in the Pennines. Unfortunately, John went off course and rode an extra ten miles!  When he finally arrived at Hartside, he was worn out!  We set off again and rode to Alston, but he was unable to carry on and needed a lift home.

The remaining three of us kept on going through punctures, hills, hunger and tiredness.  It reached the point where we were sharing inner tubes and energy bars just to get home!
We arrived at Seaburn at 9pm, tired but happy.  Even after the exploits of my younger days, I was totally overwhelmed by the fantastic day.  Previously, we would advise people doing the Coast to Coast ride on what to wear, what to take and so on, but now I have done it I can actually give a good account of what to expect.  And I was actually knocked for six at how hilly and challenging it was!

M. Steel Cycles are proud to announce that we now have our own M. Steels team, consisting of six riders, who have already taken part in cycle races and mountain bike races.  The idea behind our team isn’t to set out to win anything, but to be seen riding out and about.  We have jerseys in our team colours, which are available to buy in store.  If you see our riders out cycling, show your support by giving them a beep or a wave.
Last but by no means least, I would like to give a special mention to one of M. Steel’s employees, Alan Tuddenham, who gave up a Saturday to raise money for a very worthy cause.  On Saturday 1st August, Alan completed a static cycle ride at the Asda store in Benton for the Chris Lucas Trust, raising money for cancer research.  The Trust was set up by the parents of a teenager who sadly succumbed to the disease in 2000, aged just 18 years old.  Beginning at 7am, Alan cycled for 11 hours covering 200 miles, and finished just after 6pm.  With the donations of kind-hearted shoppers, Alan raised £1000 for the charity.  As an employer, and a friend I am very proud of Alan’s achievement.
Here at M. Steel cycles, we are proud to cater to a variety of cyclists, from the enthusiastic amateur to the professional, and provide a range of services including cycle safety checks and repairs.  We are also happy to give advice to fitness enthusiasts.

If you want to have a chat about anything bike-related, then pop into our store! The address is 6-10 Bowsden Terrace, South Gosforth, NE3 1RX or call us on 0191 2851251. We are also available on the internet at www.msteelcycles.co.uk and on Facebook!  Add us as a friend for all the latest news and updates from the M. Steel Cycles camp!
Until next time, happy riding!
Joe Waugh

As the annual Christmas shopping frenzy reaches a peak, one Newcastle store has predicted that this year’s must-have, topping the lists for adults and children, could be an old favourite.

Joe Waugh of M. Steel Cycles in South Gosforth, has seen an interest in cycling build over the year, which could mean that a shiny new bicycle tops some individual’s Christmas lists for the first time since they were children. And for those who are eternally difficult to buy for, Joe thinks a bicycle could be the answer.

The appeal of cycling seems to have climbed steadily throughout 2009, judging by the shoppers coming through the doors at M. Steels and enquiries received via their website. Sales have risen throughout the year, and despite the recession biting, the annual summer sale saw an impressive rise on 2008 figures of 52 per cent.

“I think the rising interest in cycling has been fuelled by two key factors this year- the recession, which has meant that this economic way to complete short journeys has been particularly attractive to many, and the government’s ‘Change4life’ campaign raising awareness of the need to get active.” Joe explains.

A poll run on the M. Steels website confirms that since the advent of the Change4life initiative, 21% of respondents had taken up cycling as an activity they could easily incorporate into everyday life, with the aim of improving their overall health. Joe is keen to highlight this to those considering making changes in their own lives, but admits that he has a very specific preference about the type of bicycle to secure a space under the Christmas tree this year. Joe and all his staff want to see people out riding in the fresh air; a pastime which they feel has more to recommend it long term to newly motivated fitness fans.

“I can’t see much point to these indoor stationary cycles that seem to end up gathering dust and the whole family’s washing year in year out once they’ve been used once or twice. There’s just very little incentive to keep using them- pedalling on the spot is so boring!

“A bike that isn’t fixed to the floor is the gift that keeps on giving as, when used correctly, it improves your wealth and your health! You can cut your petrol costs by getting where you need to on shorter trips under your own power and there may be much easier, faster routes available to you that aren’t accessible by car. The whole family can cycle together and have a day out, and for those who get really bitten by the bug, there’s local clubs, racing groups to join and different disciplines to try. There’s something for everyone.”

With cost being a factor for many families this winter, Joe is anxious to reassure that the price of a bicycle can be very reasonable indeed.

“There are definitely cycles available to fit every budget- it all depends on what you are looking for. If you want top of the range that’s great, but it may come with some features you are never going to need if you are only cycling in your neighbourhood and not looking to compete. Like buying a car though, it’s worth investing as much as you can. Good quality bikes, correctly maintained, will go on for years. Imagine the savings to be made on gym memberships in that time frame!”
Finally, Joe offers a word of comfort for those whose families may not be getting the less than subtle hints and planning to gift wrap a new two-wheeled metal steed.  The annual office spirit of goodwill could be a useful alternative resource.

“In the spirit of the season, of course, maybe it’s time to remind your employer about the shared benefits of the Governments Cycle to Work Scheme.  They get a healthier workforce, the environment gets a break and you get to pool any Christmas pounds and get a tax-free bike with just a little involvement from them – direct them to www.cyclescheme.co.uk for all the details”.

Anyone looking to explore their options this Christmas, even if they aren’t sure exactly what their family member will be looking for, is invited to contact the store for advice. For more information call Joe on 0191 285 1251 or visit the website at www.msteelcycles.co.uk.

M. Steel Cycles offer the all-new Project One custom bike program. Now with more choices, more options, more color combinations and more control over all the details. The possibilities are only as limited as your imagination.

Read more at https://www.trekbikes.com/uk/en/projectone/

Light up these dark nights and keep riding with FREE Lupine Lights.

LIGHT UP THE WINTERY EVENINGS AND KEEP RIDING WITH FREE LUPINE LIGHTS!
Specialized are giving away free Lupine lights with the purchase of every new 2010 Enduro and Stumpjumper FSR*. A TESLA 4 (RRP £275.00) will be awarded to buyers of 2010 Specialized Stumpjumper FSR Expert, Stumpjumper FSR Elite, Stumpjumper FSR Comp, Enduro Comp and a WILMA 5 (RRP £450.00) to buyers of 2010 Specialized Enduro Pro, Enduro Expert, Stumpjumper FSR Expert Carbon.

Lupine are the builders of the brightest mobile lights on the market and fitted on a new, state of the art 2010 Specialized Suspension bike you’re guaranteed an exhilarating ride.

If you haven’t purchased a new 2010 Specialized Stumpjumper or Enduro FSR bike yet, you have until October 31st to do so.

Take a look at our range of Specialized Bikes at our online shop.

*Terms and conditions apply

Newcastle born Joe Waugh is a Commonwealth Games Gold Medallist and an Olympian. He also owns the extremely successful cycle shop M. Steel Cycles in South Gosforth. A family man and a workaholic, Joe has dedicated his life to cycling. Even after a near fatal car accident, Joe still makes time to get on his bike and enjoy the sights and sounds of the North East.

What inspires you to get up in the morning?

A)    Life in general, friends and wine, of course!

What makes you want to stay in bed?

A)    A promise!  The morning after the night before if I have been on the grog, but     usually nothing makes me want to stay in bed as I am normally up with the larks.

When you look in the mirror – who would you like to see?

A)    Lance Armstrong, preferably.  He is a truly inspirational guy.  Coming back to win     the Tour de France 7 times running after recovering from cancer is truly remarkable.

Where would be your special place to have breakfast?

A)    Anywhere my wife and family are.  I know it sounds cheesy, but family comes first     with me every time!

What is your most vivid childhood memory?

A)    Going out to buy my first bike having just passed my 11+ exam!

What can’t you do without?

A)    My bike, my wife and my kids… My wife Paula knows that it is in that order too!

Which is your favourite room in the house?

A)    I’ll be polite here and call it the little boys’ room, as this is where I can get     some peace and quiet and read my cycling magazines without being disturbed.

What was your first car – what do you drive now?

A)    Simca 1501 S and Mercedes C220 with a private number plate: W900 JOE.  Give me     a wave if you see me out and about!

What in the North East would you like to change?

A)    The weather, I’d make every day a sunny day. I’d also love to be able to help the     unemployment situation.  It’s sad that there are so many people unemployed in the     region.

What in the North East would you never want to change?

A)    The people.  Without a doubt the North Easterners’ are some of the friendliest     people in the world.

What would you do with a spare £1 million?

A)    That’s simple – retire.

Where in the North East is your favourite place to eat?

A)    Cafe Bangla, Bangladeshi Restaurant in East Boldon, where I live.  The best     curry’s in the region, that’s for sure.  The owner, Ali Hussain is a great guy too and     always makes us feel so welcome – nothing is too much trouble.

What makes you hopping mad?

A)    Parking tickets.

What makes you smile?

A)    Other people being happy and doing a worthwhile job.  And, my family again, of     course.

Who or what is the greatest love of your life?

A)    My wife of nearly 34 years, Paula.

Who would you invite to your fantasy dinner party?

A)    The cyclist, Tommy Simpson who unfortunately died in 1967.  Sir Ernest     Shackleton,     Skipper of the Endurance that got stuck in the Antarctic in 1914 and who heroically     saved all his men on board.  Debbie Harry, the absolute     gorgeous and charismatic     singer, the genius that is Stephen Hawkins, Neil Armstrong, first man on the moon     and finally Jackie Marston from JAM Marketing because she was doing this interview     and said she would write nasty things about me if I didn’t invite her too.

What is your favourite piece of music?

A)    George Harrisons’ My Sweet Lord

What do you hope to get done before the end of the day?

A)    This interview would be good!

Which of your achievements makes you most proud?

A)    Winning Gold Medal for Great Britain, representing Great Britain at the Olympics     and     my lovely family.

What sends you to sleep?

A)    Radio 2.

What is your worst nightmare?

A)    Losing the one thing that I treasure the most; my family.

What would you wish your epitaph to be?

A)    Joe Waugh – He was nice to everyone!

First of all I’d like to say how heartening it has been seeing so many bums on bikes recently! We’ve been having the odd sunny day here and there which always helps but we’ve definitely seen an increase in people, especially families, popping into the shop. Our bike sales have gone bananas recently and, if I put my business hat on for a moment, it’s really made our move to the new shop worthwhile. It was always going to be a risk, especially with the economy as it is, but it seems to have been a really positive move for us. For a second I started to think maybe we should have gone bigger but greed doesn’t sell bikes, so we’re over the moon with where we are now!

You may be able to tell that I’m in quite a good mood at the moment! Mainly because I’m just getting ready to go on holiday! As much as I love the shop, it’s great to get away. I’m jetting away with some of the lads for, you guessed it, a cycling holiday! As the saying (that I just invented!) goes, you can take the boy out of M. Steel Cycles but you can’t take M. Steel Cycles out of the boy!

As we have done for six years running now, we’ll be flying off to the ‘Paradise Island’ itself - Majorca! The country is actually so suited for cycling. Obviously England has some really great spots to take your bike out for a spin, but it’s great to be able to spend a few hours on your bike in the sun, then come back and have a few beers with your mates! From a health aspect, I’m really looking forward to going as I’ve been spending so much more time on my bike recently than I have over the last few years. I’ve managed to shift two stone of weight so I don’t think the rest of the lads from Hadrian RT club will be able to keep up with me! After the hectic nature of the last year, I can’t wait to get away. Nothing beats good food, good drinks, good cycling and most of all, good mates!

I’m also feeling pretty chipper as I made in impromptu return to racing last week! My racing career ended officially in 1982 following the Commonwealth Games. I made a brief comeback in the 90s and competed in a few local competitions, but as the business started getting busier, the racing had to go on the backburner and I hung up my wheels. That was until I hopped back on my bike last week to take part in a 2 up time trial!

A friend of mine gave me a call as his partner was unable to make the race and asked if I’d consider stepping in. Initially I was going to say no but after giving it a little thought I decided, why not?! After my recent weight loss, I’m in the best shape I’ve been in for a while so decided to give it my best shot! This was definitely more of a test for me to see if I still had what it takes!

So I turned up on the Saturday morning, feeling strangely nervous for something which should seem so familiar to me! I did what I intended to do and gave it my best shot. My riding partner and I came 7th out of 35! I was over the moon with that result! It just goes to show that if you put in the effort and ride regularly, as I have been doing of late, you can challenge yourself to compete. The race lasted 42 minutes, which I think must have been the fastest comeback and retirement in history! Now I know that I still have it in me, I’ve no intention of competing again! Then again, never say never! Watch this space!

For anything cycling and fitness related, come have a chat with me or a member of the team at M. Steel Cycles! You can find us at 6-10 Bowsden Terrace, Gosforth, NE3 1RX or give us a call on 0191 285 1251.

Until next time, happy riding!

Joe Waugh