A local bike shop is celebrating the immense success of their VIP re-launch party, which was unveiled by one very special guest.

M. Steel Cycles, based in South Gosforth, last night threw a lavish bash to mark the opening of their new, state of the art premises. The party was attended by over 150 people, including Geordie legend Alan Shearer.

Owner Joe Waugh, who is an Olympian and Commonwealth Games Gold Medallist himself, could not have been happier with the way the party went. He said, “I was so impressed with the turn-out and the place looked fantastic. We’re so happy with the new premises and the party was just the icing on the cake.”

M. Steel Cycles, which has been serving the cycling needs of the region since 1894, is a flagship store for bike manufacturers Specialized. They sponsored Alan Shearer in the Sport Relief Super Cycle challenge, when he teamed up with TV presenter Adrian Chiles to cycle 355 miles in 36 hours from Newcastle to London and raised an incredible £430,000 for Sport Relief.  The night raised an additional £205 for the charity.

Specialized also presented Alan with a new bike, as he now cycles up to four days a week. In his opening speech, Joe Waugh said to Alan, “Forget the caps, forget all the goals, forget all the accolades, you’re now my hero. You’ve discovered a real sport: cycling!”

The Lord Mayor and Lady Mayoress (Councillors David and Margaret Wood) were also honoured guests at the event along with supporters of M. Steel Cycles during its 114 year reign in the City.

Guests were treated to delicious food, provided by Boldon Farmhouse Pantry and were bowled over by balloonologists from It’s Time to Party. One particular work of art was a giant balloon Penny Farthing to represent M. Steel Cycles logo. They also presented Alan Shearer with a mini effigy of himself made entirely out of balloons, complete with his number nine shirt on his back and riding a bike!

The new two-floor superstore is situated just around the corner from the old one on Bowsden Terrace, South Gosforth. Owner Joe Waugh can hardly believe how much the shop has grown: “As a local independent store, we really feel like we’re one of the big boys! We can offer so much more than the larger stores and people have trusted us for decades.

Joe concluded, “The party was a complete success and Alan was a great sport - the perfect ambassador for cycling as a whole!”

Check out the video http://uk.youtube.com/watch?v=pU6YE82haEI

Check out the gallery at http://blog.msteelcycles.co.uk/gallery/?album=2

Our October 2008 Newsletter has been published containing all the latest news and special offers.

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Our New Shop Is Now Open!! Come And Visit Our New Shop At 6-10 Bowsdon Terrace.  (Located around the corner from our old shop.)

M. Steel Cycles is now one of only 4 shops in the UK to incorporate the Specialized Store In Store and one of 15 shops to provide the Specialized Body Fit system.  We now boast over 1000sq ft of clothing and 1500sq ft of bikes and accessories.

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One of the regions most respected independent bike retailers have unveiled their lavish new look in brand new premises.

M Steel Cycles, based in South Gosforth, have served the cycling needs of the North East since 1884 and have just moved into premises three times the size of the old shop. The new shop features the latest range of professional bikes as well as state of the art features never before seen in the region.

The renovated M Steel Cycles features a Specialized Body Fit Centre, a ground breaking system which uses scientific methods to measure your body and assess the perfect fit on your bike. The Centre has already excited local bike enthusiasts, cementing the shops place at the heart of the North East’s biking community.

Owner Joe Waugh, an Olympic cyclist and Commonwealth Games Gold Medallist said: “It’s been a long time in the making but we’re all so happy to be moved in. I can’t believe how good the new shop looks and we’re looking forward to continuing the shops reputation for quality, value and unbeatable biking expertise.

“We now have enough space to really show off what we’re about. We are here for the people who cycle to work or take the kids out for a ride on the weekend as much as we are here for the racers and mountain bike enthusiasts.”

For those who are already familiar with M Steel Cycles, the new shop is conveniently situated on Bowsden Terrace, Gosforth, just around the corner from the old one.

The new two floor M Steel Cycles store is now open, with an official launch party scheduled for the near future.

M. Steel Cycles gang will be visiting the Great North Health and Fitness exhibition at the Metro Radio Areana on the 3rd and 4th of October 2008.  Pop along for a chat and see what the gang have been up to.