One of the regions most respected independent bike retailers have unveiled their lavish new look in brand new premises.

M Steel Cycles, based in South Gosforth, have served the cycling needs of the North East since 1884 and have just moved into premises three times the size of the old shop. The new shop features the latest range of professional bikes as well as state of the art features never before seen in the region.

The renovated M Steel Cycles features a Specialized Body Fit Centre, a ground breaking system which uses scientific methods to measure your body and assess the perfect fit on your bike. The Centre has already excited local bike enthusiasts, cementing the shops place at the heart of the North East’s biking community.

Owner Joe Waugh, an Olympic cyclist and Commonwealth Games Gold Medallist said: “It’s been a long time in the making but we’re all so happy to be moved in. I can’t believe how good the new shop looks and we’re looking forward to continuing the shops reputation for quality, value and unbeatable biking expertise.

“We now have enough space to really show off what we’re about. We are here for the people who cycle to work or take the kids out for a ride on the weekend as much as we are here for the racers and mountain bike enthusiasts.”

For those who are already familiar with M Steel Cycles, the new shop is conveniently situated on Bowsden Terrace, Gosforth, just around the corner from the old one.

The new two floor M Steel Cycles store is now open, with an official launch party scheduled for the near future.