As the annual Christmas shopping frenzy reaches a peak, one Newcastle store has predicted that this year’s must-have, topping the lists for adults and children, could be an old favourite.
Joe Waugh of M. Steel Cycles in South Gosforth, has seen an interest in cycling build over the year, which could mean that a shiny new bicycle tops some individual’s Christmas lists for the first time since they were children. And for those who are eternally difficult to buy for, Joe thinks a bicycle could be the answer.
The appeal of cycling seems to have climbed steadily throughout 2009, judging by the shoppers coming through the doors at M. Steels and enquiries received via their website. Sales have risen throughout the year, and despite the recession biting, the annual summer sale saw an impressive rise on 2008 figures of 52 per cent.
“I think the rising interest in cycling has been fuelled by two key factors this year- the recession, which has meant that this economic way to complete short journeys has been particularly attractive to many, and the government’s ‘Change4life’ campaign raising awareness of the need to get active.” Joe explains.
A poll run on the M. Steels website confirms that since the advent of the Change4life initiative, 21% of respondents had taken up cycling as an activity they could easily incorporate into everyday life, with the aim of improving their overall health. Joe is keen to highlight this to those considering making changes in their own lives, but admits that he has a very specific preference about the type of bicycle to secure a space under the Christmas tree this year. Joe and all his staff want to see people out riding in the fresh air; a pastime which they feel has more to recommend it long term to newly motivated fitness fans.
“I can’t see much point to these indoor stationary cycles that seem to end up gathering dust and the whole family’s washing year in year out once they’ve been used once or twice. There’s just very little incentive to keep using them- pedalling on the spot is so boring!
“A bike that isn’t fixed to the floor is the gift that keeps on giving as, when used correctly, it improves your wealth and your health! You can cut your petrol costs by getting where you need to on shorter trips under your own power and there may be much easier, faster routes available to you that aren’t accessible by car. The whole family can cycle together and have a day out, and for those who get really bitten by the bug, there’s local clubs, racing groups to join and different disciplines to try. There’s something for everyone.”
With cost being a factor for many families this winter, Joe is anxious to reassure that the price of a bicycle can be very reasonable indeed.
“There are definitely cycles available to fit every budget- it all depends on what you are looking for. If you want top of the range that’s great, but it may come with some features you are never going to need if you are only cycling in your neighbourhood and not looking to compete. Like buying a car though, it’s worth investing as much as you can. Good quality bikes, correctly maintained, will go on for years. Imagine the savings to be made on gym memberships in that time frame!”
Finally, Joe offers a word of comfort for those whose families may not be getting the less than subtle hints and planning to gift wrap a new two-wheeled metal steed. The annual office spirit of goodwill could be a useful alternative resource.
“In the spirit of the season, of course, maybe it’s time to remind your employer about the shared benefits of the Governments Cycle to Work Scheme. They get a healthier workforce, the environment gets a break and you get to pool any Christmas pounds and get a tax-free bike with just a little involvement from them – direct them to www.cyclescheme.co.uk for all the details”.
Anyone looking to explore their options this Christmas, even if they aren’t sure exactly what their family member will be looking for, is invited to contact the store for advice. For more information call Joe on 0191 285 1251 or visit the website at www.msteelcycles.co.uk.