Our New Shop Is Now Open!! Come And Visit Our New Shop At 6-10 Bowsdon Terrace. (Located around the corner from our old shop.)
M. Steel Cycles is now one of only 4 shops in the UK to incorporate the Specialized Store In Store and one of 15 shops to provide the Specialized Body Fit system. We now boast over 1000sq ft of clothing and 1500sq ft of bikes and accessories.


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Tags: M. Steel History · Up and Coming Events
One of the regions most respected independent bike retailers have unveiled their lavish new look in brand new premises.
M Steel Cycles, based in South Gosforth, have served the cycling needs of the North East since 1884 and have just moved into premises three times the size of the old shop. The new shop features the latest range of professional bikes as well as state of the art features never before seen in the region.
The renovated M Steel Cycles features a Specialized Body Fit Centre, a ground breaking system which uses scientific methods to measure your body and assess the perfect fit on your bike. The Centre has already excited local bike enthusiasts, cementing the shops place at the heart of the North East’s biking community.
Owner Joe Waugh, an Olympic cyclist and Commonwealth Games Gold Medallist said: “It’s been a long time in the making but we’re all so happy to be moved in. I can’t believe how good the new shop looks and we’re looking forward to continuing the shops reputation for quality, value and unbeatable biking expertise.
“We now have enough space to really show off what we’re about. We are here for the people who cycle to work or take the kids out for a ride on the weekend as much as we are here for the racers and mountain bike enthusiasts.”
For those who are already familiar with M Steel Cycles, the new shop is conveniently situated on Bowsden Terrace, Gosforth, just around the corner from the old one.
The new two floor M Steel Cycles store is now open, with an official launch party scheduled for the near future.
Tags: Articles
M. Steel Cycles gang will be visiting the Great North Health and Fitness exhibition at the Metro Radio Areana on the 3rd and 4th of October 2008. Pop along for a chat and see what the gang have been up to.
Tags: Up and Coming Events
September 11th, 2008 · No Comments

Monday 8th September saw the launch of a brand new initiative between us and Greens Health and Fitness Centre, Gosforth.
To announce this scheme, we had a stall at the gym on the 8th and 9th September, inviting members to try their hand on our Tacx Virtual Reality Trainer. If you’ve not seen it, a bike is hooked up to a computer program which simulates a variety of courses. The particular course attempted by Green’s gym-goers was 1.5 km and we were looking for the fastest person around the track. The winner was Phil Aiston with an impressive time of 2:09.
All members of Green’s Health and Fitness Centre, Gosforth can enjoy benefits at M Steel Cycles, such as 10% off all products, excluding bikes and servicing!
The two evenings at the gym were a great success and we look forward to coming in again.
Tags: Special Offers · Up and Coming Events
The sale may be over but we still have a few 2008 bikes left which we do not want to take with us to the new shop. We now also have our real clearout table up in the shop with all sorts of stuff from £1 right up until the move. As the saying goes all the old stock must go so hurry and pickup a bargain!
September Jumble Sale - Final Bargains Must Go!!!
- SBC Sirrus Pro 52cm now £950 reduced from £1,300
- SBC S Works Tarmac 56cm now £3,500 reduced from £5,000, a massive £1,500 saving!
- Trek Madone 5.1 54cm now £1,390 reduced from £1,900
- SBC Rockhopper 17/19 now £360 reduced from £500
- Orange ST4 16 now £1,600 reduced from £2,000
- SBC S Works Enduro Med now £2,900 reduced from £4,000
- Dura Ace Pedals now £50 reduced from £125
- Cat Eye EL700 Lights now £100 reduced from £200
- Cat Eye Lights from £10
- Novelty MTB Socks from just £3
- Various Chainsets heavily discounted!
A full updated comprehensive list of final bargains can be found at our website http://www.msteelcycles.co.uk - but hurry while stocks last!
Tags: Special Offers · Up and Coming Events
See M. Steel Cycles at the Go Green event for a chance to win a bike and learn more about the Cyclescheme at Eldon Square on the 11th - 14th September 2008 - . If you cannot make it don’t worry the event will be repeated at the Metro Centre between 18th and 21st September 2008.
While visiting this environmentally friendly event you can also learn how to reduce your carbon emissions and find out how to make a difference to the future of the environment.
M. Steel Cycles gang will also be at Green’s Fitness Centre in Gosforth 8th and 9th September 2008.
Tags: Up and Coming Events

Specialized Sirru Pro - Save £350
- Frame: Specialized FACT 9m carbon with Az1 construction and compact design
- Fork: Specialized FACT monocoque carbon fork
- Gears: Shimano Tiagra front with Shimano 105 rear derailleur
- Shifters: Shimano R440
- Chainset: FSA Gossamer MegaExo with 50/39/30 Tooth Chainrings
- Brakes: 3D forged linear pull brakes
- Wheels: Alex AS1 alloy triple wall rims with Specialized forged alloy hubs
- Tyres: Specialized All Condition Pro
- Handlebar: Body Geometry Event Zertz
- Stem: Specialized Comp-Set
- Saddle: Body Geometry Avatar
- Seatpost: Specialized Pave II FACT carbon 27.2mm
- Pedals/Extras: Crank Brothers Smarty
Our Price: £950
List Price: £1,300
Saving: £350!
Tags: Special Offers
Shop Closure - Saturday 20th and Sunday 21st September 2008 when we will be physically moving premises 50 metres along the street to a premises 3 times larger than our current. The new store will be featuring the ground breaking Specialized technology to give that perfect fit on your bike. As well as being a Specialized Body Fit Centre we will also be a Trek Retail Centre.
Workshop Closure - Monday 15th September - Saturday 27th September 2008
We apologise for any inconcenience over the next month while we are relocating. When you see the new shop and facilities we believe you will see it was well worth it.
Tags: Up and Coming Events
Our September 2008 Newsletter has been published containing all the latest news and special offers.
Read the newsletter>>
Tags: Newsletters
Joe Waugh here! I can remember watching the opening ceremony to the Olympic Games when I was eight years old. I think it must have been in my blood because I went on to compete in the Games twice. One issue which tarnishes many major sports events is that of performance enhancing drugs.
My initial thoughts when it comes to drugs in sport are, is it cheating and why do they do it? In the days when I was competing, I believed in the Olympic ideal, but many people didn’t. One of the main reasons I never went professional was the underworld of drugs.
Ironically, my hero was Tommy Simpson who died in July 1967 on the Mont Ventoux and was one of the first high profile casualties of drugs in sport. In a book that his nephew wrote he said that although he did take drugs, he wasn’t a cheat. He claimed everybody else in the race was also on some form of drugs and he was merely levelling the field. I guess he was saying, drugs don’t make a greyhound out of a cart horse.
When I participated, many of the competitors, including me, were amateurs. Now, there is a lot of money to be made in advertising and sponsorships and people will do whatever they can to accommodate this and earn the most. This can bring up the question, what is cheating? If the athlete who uses performance enhancing drugs is a cheat, is the athlete who has the money to spend millions on his bike and equipment to enhance his performance also a cheat? Conversely, if someone is born with better attributes, should they be put up on a pedestal above someone who dedicates themselves but falls short? The truth is - I don’t know the answer.
I applaud athletes who are dedicated, who train hard and perform to the best of their abilities whether they come first or last. I have as much admiration for the men and women who compete in tournaments the world over who put their all into it as I do the people who cycle the coast to coast or do a few miles with their mates on a weekend as a social event. It seems so much more honest to me.
The prevalence of drugs doesn’t affect my enjoyment of sports. As I always do, I’ll be watching the Beijing Olympics with a keen eye. It does, however, raise a few concerns. As a father and a former competitive sportsman, I wonder whether I would want my children chasing a dream in a place where drugs can be so rife. Another thing that bothers me is that whenever there is a great performance nowadays, you start to wonder if they’re taking something. It’s a really sad state of affairs as it could well be that there it was simply a fantastic performance.
Saying this, I still believe in the Olympics ideal. Watching the Games really brings back memories. They showed the dining hall for the competitors on the television the other day and reminded me of the dining halls in Montreal and Moscow when I competed. Even though there were hundreds of competitors of all various disciplines from all over the world, at that point no one person was more important than another. To me, that is what the Olympics should be about. What do you think? Let me know at shop@msteelcycles.co.uk.
In other news, we’re really looking forward to moving M Steel Cycles to its new premises next month. It’s been really busy but it’s starting to take shape and we can’t wait to move in. Until then, we’re selling off all the old stock at our current shop, so come have a look and have a chat! Check out our blog at www.msteelcycles.co.uk!
Until next month, happy and safe riding!
Tags: Joe's Tips · Thought for the Week